From Zero Online Presence to Your First $1,000 in 12 Weeks

The program for yoga teachers who need to build their foundation - niche, community, and first offer.

   Join the program  ↗  

Do it all in 12 weeks with AI accelerating every step.

From Zero Online Presence to Your First $1,000 in 12 Weeks

The program for yoga teachers who need to build their foundation - niche, community, and first offer.

   Join the program  ↗  

Finally, a business program that understands you're a yoga teacher, not a tech expert.


Right now, you're stuck in one of two places:

You're new to teaching and you can see the potential of building online, but you have no idea how to start. No email list, no website and no clear idea of what to even offer. You're inspired by what other yoga teachers are doing online, but when you try to figure it out yourself, you end up overwhelmed and paralyzed.

Or you've been teaching for years but you are completely new to the online yoga world and want to get started. You're bouncing between three different studios, teaching 15+ classes a week just to make $25,000 a year. One week your classes are packed. The next week… crickets. You know this isn’t sustainable for the future you want to create for yourself.

Join now ↗

You know going online is the answer, you just don't know how to make it happen.


The questions keeping you stuck:

  • "I don't even have an email list. Where do I start?"
  • "What should I post on Instagram that will actually grow my business?"
  • "How do I create an offer people will pay for when there's free yoga everywhere?"
  • "What if I put myself out there and nobody buys?"
  • "I'm not tech-savvy. What if I get stuck setting things up?"
  • "How do I know what niche to choose?"
  • "Am I even experienced enough to charge for online teaching?"


These aren't just questions, they're the reasons you haven't taken the leap. 

Months from now, you'll either still be asking these questions, or you'll have the answers and be making your first online sales.

It's time to get unstuck.

Join now ↗

You've been trying to figure out the online business thing on your own, and honestly? It's not working.


You post on Instagram but don't get any traction. You know you need to create an opt-in freebie to grow your email list but you get stuck in perfectionism.

The problem is that you've been piecing together random tips that don't connect into anything that actually builds a business online.

Here's what you actually need:

  • A clear roadmap that tells you exactly what steps to take and in what order.
  • Tools that do the heavy lifting for you so tech doesn't become the reason you never launch.
  • Support from people who understand what it's like to build a yoga business from scratch.

Introducing

Yogipreneur is the only yoga business program that combines a step-by-step framework with AI helpers built specifically for yoga teachers. 

Whilst other programs teach you theory and leave you to figure out implementation on your own, Yogipreneur gives you AI tools that write your content, build your marketing assets, and eliminate the tech overwhelm that stops most teachers in their tracks.

YogiPro AI handles the technical execution so you focus on what you do best: teaching and connecting with your students.

Yogipreneur has helped hundreds of yoga teachers launch their online yoga business from scratch. And now it's your turn.

"I can now see I have so much to offer. I hosted a summit with 1,600 sign ups!"

- Queen

"I've been able to niche down, create better content and I'm seeing uptake already"

- Ashley

"The wins I've had pay for the investment already! I've had so many breakthroughs"

- Rosanne

"I quickly saw where I've been going wrong all of this time, it's been life-changing"

- Candice

"I now have the tools and I've finally defined what I'm doing with my business"

- David

"In six months I've grown so much and I attribute it to Yogipreneur"

- Emily

Here's what you'll build in the next 12 weeks


Using Yogipreneur's 4A's Growth Framework™ you’ll travel through the roadmap that takes you from "I don't know where to start" to "I just made my first online sale" .

Align

Transform your mindset, set clear goals, define your niche and create your core message. You’ll clarify your positioning, branding and voice so you know who you serve, what you stand for and how to communicate your work with confidence.

· niching · messaging · mindset · planning · branding ·

Attract

Grow your audience through content, visibility, collaborations and email list building. Learn how to show up consistently on social media, expand your network and attract ideal students into your world.

· email list · content · social · partnerships · podcast ·

Activate

Create your first online offer with a clear structure and purpose. You’ll design low to mid-ticket experiences such as workshops, masterclasses, or mini courses that let students experience your teaching before stepping into higher-level offers.

· low to mid- ticket · your method · record & edit ·

Ascend

Launch, sell and support your students in a way that builds long-term growth. Focus on delivering your offer, nurturing your community and creating impact whilst strengthening retention and results.

· copy · sales strategies · launch plan · retention ·

Yogipreneur is the only program you need to...

  • Clarify your business vision, set growth goals and create a clear action plan to grow both your community and income.
  • Decide on a niche, create your message and online offering so that you can provide real transformation to your students.
  • Discover how to attract a steady flow of new potential students and nurture those relationships using powerful strategies that build trust and result in sales.
  • Create online offerings that you’re excited to share with your community because you 100% believe in the impact and transformation that you can offer.
  • Learn how to use email marketing, social media and partnerships to amplify your marketing and increase sales.
  • Master the mindset and energetics to take you from overwhelmed and burnt out yoga teacher to thriving and impact-driven Yogipreneur.

"Kelly is a powerhouse yoga business coach.


She's 100% focused on supporting yoga teachers who want to transition their teaching online and have an outstanding work-life balance, grow an engaged community and be profitable"

Brett Larkin, Uplifted.

Inside Yogipreneur, you'll get access to:

4A's Growth Framework™

Lifetime access to the step-by-step pathway that helps you clarify your direction, grow your community, create your first online offering, and start generating income from your yoga business online.

YogiPro AI

12 weeks access to AI helpers that have been trained on the exact frameworks, messaging and methods you learn inside the program, so that you can implement as soon as you've finished a lesson.

Instead of wondering what to write, what to post, or how to structure your next move, you’ll have AI support that mirrors the Align, Attract, Activate, and Ascend journey, so you are never left trying to translate theory into action on your own.

What YogiPro AI helps you do inside Yogipreneur:

✓ Clarify your niche, message and ideal student using tools like The Oracle, Avatar Architect and Niche Navigator
✓ Generate content ideas, storytelling angles, and visibility strategies through Content Ideas Generator, Story Alchemist, and Viral Video Vortex
✓ Map your goals and direction with Launchpad and the CEO Mindset Coach
✓ Create lead magnets, freebies, and audience growth strategies with Freebie Funnel Generator and Social Strategist
✓ Develop aligned partnerships and collaborations with Partnership Matchmaker
✓ Refine captions, messaging, and content faster with Copy Curator and Repurposing Machine

Whilst other AI tools give generic advice, YogiPro AI is built around the Yogipreneur frameworks and the way yoga teachers grow online. You watch the lesson, open the helper and start creating in minutes.

Weekly Live Mentorship

Join weekly sessions with expert mentors for the guidance, accountability, brainstorming and feedback you need to stay focused on your goals.

These calls keep your momentum going when doubt creeps in.

Each session is your chance to dive deeper into the framework, refine your strategy and take action fast.

Private Community

A supportive space to ask questions, share wins, and connect with other yoga teachers building their businesses.

Dedicated channels for:

  • Mindset support when imposter syndrome hits
  • Niche help when you’re unsure who you’re talking to
  • Content ideas when you’re stuck on what to post
  • Tech troubleshooting when tools get confusing
  • Launch support when you need encouragement

Build connections with Yogipreneurs who truly get it because they’re on the same journey.

JOIN YOGIPRENEUR

We've also included 3 additional bonuses

These bonuses exist because we know what stops yoga teachers from launching (and we've built a solution for every roadblock).

The Tech Vault

Get instant access to a library of 20+ step-by-step tech tutorials, guiding you through everything you need to set up and integrate your systems seamlessly.

Profitable Launches Mini-Course

Imagine your online course is live, students are signing up with ease, and your yoga business finally gives you the freedom you’ve been craving - more time on your mat, more impact, and more income.

Profitable Launches offers a sneak peek into the strategies and tools you’ll need to create and launch your online course.

Fully-Booked Retreats Mini-Course

Ready to host retreats that sell out every time? This mini-course gives you the strategies to plan, market, and fill your retreats with ease.

By week 12, you'll have your first profitable online yoga offer that's ready to take to the next level.

✓ Stop second-guessing your niche and start attracting students who truly connect with your teaching.

✓ Move from “no idea what to offer” to confidently selling your first workshop or masterclass. Create something you’re proud of, and that people are eager to join.

✓ Grow an engaged email list of engaged students, not silent Instagram followers. Attract and nurture people who genuinely want to learn from you

Launch your first online offer with ease, not tech frustration. Follow clear tutorials and use AI tools to set up your landing pages, emails, and payments, without the meltdown.

✓ Evolve from overwhelmed teacher to confident business owner. You’ll have clarity, direction, and a community that’s with you all the way.

Join Yogipreneur today

Pay-In-Full
$797


Note: All prices are listed in USD.

JOIN YOGIPRENEUR

3-Month Split Pay
$267 a month


Note: All prices are listed in USD.

I recently launched my new online membership and have crossed the threshold of 50 members - an extra $3k a month in the bank.

This is just the beginning!

Julia Glesti

Want one-to-one mentorship? No problem!

Our team of DYA-trained mentors are here to offer personalised support.

Our personalised mentorship framework is tailored to your current stage of growth and complements the key strategies you’re mastering inside Yogipreneur, allowing you to make faster progress and achieve your goals with less overwhelm and greater ease.

You’ll receive:

  • Six one-on-one sessions with a DYA-trained mentor - starting with goal setting and covering offer refinement, marketing strategies and launch planning.

We’re here to guide you every step of the way, so you can focus on what matters most - growing your freedom-based online yoga business with confidence.

If you know that one-to-one support is for you, you'll have the option to select this package on the check-out form.

Kelly is one of the most inspiring mentors you will ever find. It's been life-changing!


With her support and incredible knowledge, we've welcomed hundreds of students into our online course over the last year. It's hard work but you will definitely see the rewards.

We've created a massive impact in our community and we've generated a passive income - we never would have generated that amount of money had we not launched our online course. It's been life changing!

Celest Pereira, Hypermobile Yogis.

Here's what's possible when you have the right roadmap

"I tried so many things before but they didn't work, now I know what to do!"

- Jenny

"I'm no longer overwhelmed! It's so practical and not airy fairy - it's doable!"

- Lilya

"I've taught over 10 years. I'm overjoyed with the steps, tools and plans to get online!"

- Helen

"I now have freebies, email sequences, a content plan - I'm finally taking action!"

- Rene

"I decided on a niche and people are now more invested in my offerings"

- Bridget

"I now have a step-by-step guide and it's making a big difference already!"

- Leah

Meet Kelly McHugh, Founder of the Leading Online Business School for 20k+ Yoga Teachers Worldwide

I know you’re here because you crave more freedom, time, joy, and abundance and I get it, because I was exactly where you are now.

For 15 years, I climbed the corporate ladder in a demanding marketing career, hustling to exhaustion and living for the weekend. Yoga became my medicine. In 2015, I joined a teacher training to "deepen my practice," but it unlocked something far deeper - a desire to share yoga with others.

Within a few months, I quit my well-paid job as a marketing director and launched Good Yoga Life. Over the next five years, I sold out 25 retreats abroad and earned national and international media coverage. I had built the freedom-filled life I dreamed of - working on my own terms, sipping coconuts, and creating a community I loved.

But I saw my yoga teacher friends still stuck in the grind- bouncing from studio to studio, juggling packed schedules, and struggling to make ends meet. I knew there had to be a better way.

In 2017, my passion for marketing and yoga came together, and Digital Yoga Academy was born. Today, we've made over two million dollars in sales, and I get to teach entrepreneurial yoga teachers like you how to create abundance and freedom in your life too.

But it hasn’t been without challenges - imposter syndrome, procrastination, and overwhelm were part of the journey. The turning point came when I opened myself to support from coaches and mentors who had walked this path before. That’s when the blocks lifted, and everything changed.

Aligning my mindset, upgrading my beliefs, and finding validation from within became the magic ingredients to unlock my true potential.

What I wish for you is to experience the same freedom - doing work you love, connecting deeply with your students, and building a business that feels light and joyful.

I want you to have the space to take time off without stress, to celebrate big wins, and to know that you’re creating a lasting impact.

I believe in you, and I know you’re capable of so much more than you realise. If you’re ready, I’m here to walk this journey with you.

Join us inside Yogipreneur, and let’s build something extraordinary together.

Featured In & Trusted By

One last thing...

Right now, you have a decision to make!

You can close this page and go back to trying to figure it out alone. In six months, you'll be in the exact same place: still teaching too many in person classes that are making you feel exhausted and still dreaming of going online but never actually doing it.

Or you can decide that today is the day everything changes.

Three months from now, you could be watching sales come in from your first online offer and thinking "I actually did it" instead of "I'll figure it out someday."

But only if you take action.

FAQs

What's the difference between this program and Profitable Yoga Teacher?

Yogipreneur is for yoga teachers starting online or rebuilding from scratch. If you don’t have an email list, clear niche, or offer yet, this is where you begin. In 12 weeks, you’ll define your niche, grow your first list, create a simple offer (like a workshop or masterclass), and make your first $1,000 online.

Profitable Yoga Teacher is for teachers who have already started growing online and who want to create and launch a full online course. It dives into course design, scaling and building a sustainable online business that can replace or grow beyond studio income.

Most students begin with Yogipreneur and then move into the Profitable Yoga Teacher when they’re ready to expand.

What if I've only just started teaching?

Then this is the program you need so that you can build your business the right way from the start. Many teachers waste years using strategies that don't work. But you're not one of them. If you're ready to learn, grow, and launch with confidence, you're in the right place.

What results can I expect?

Results look different for everyone and ultimately depend on how committed you are. As a member, you'll grow your community, create online offerings, and learn how to sell effectively. You'll also grow personally, developing the mindset of a business owner while moving through fear and self-doubt. Our members have achieved financial wins from $1k to six figures, built thriving businesses with clarity, and upgraded their mindsets along the way.

Do I need to buy expensive software?

Nope! We provide options for both free and paid tools, so you can choose what fits your budget. You can always start simple and upgrade later as your business grows.

Can I really make money teaching yoga online?

Yes! If you're willing to put in the work. Whilst this program doesn't promise specific income, it gives you the strategies and support to succeed. Your financial goal is within reach, even if you can't see the path clearly yet. But being ready is a choice only you can make to invest in yourself and your business, or stay where you are. Show up, do the work, and the results will follow.

Can't I just do this on my own?

You could, but receiving support from experts with proven results will get you there faster. If you keep doing what you've always done, you'll keep getting the same results. You've already invested thousands in teacher trainings. Now it's time to make that investment pay off by building a profitable online yoga business.

What if I'm not tech-savvy at all?

This is the #1 fear we hear. You don't need to be tech-savvy - you just need clear instructions. The Tech Vault gives you step-by-step videos for every tool, and YogiPro AI eliminates most of the technical work. Plus, the community is full of people who've asked the same questions you're about to ask.

I'm scared of showing my face online. Will this work for me?

Building an online business requires some level of visibility. You don't have to be on camera every day or do TikTok dances. But you do have to show up in some way. We work with plenty of introverted yoga teachers who are uncomfortable with visibility, and we help them find ways to show up that feel authentic. You don't have to become someone you're not. But you do have to be willing to be seen.

What if I don't have any online presence right now?

Perfect. That means you're starting with a clean slate. You're not trying to undo bad habits or fix a confusing brand, you're building from the ground up the right way. Many of our most successful members started with zero online presence. No email list. No Instagram following. And within 12 weeks, they had a niche, an audience, and their first online sales. Starting from zero is not a disadvantage. It's an opportunity.

Can I cancel anytime?

Nope. Once you're in, you're in. If you decide to join us, commit to your journey and do the work to get the results you desire. This is an investment in your business. And like any investment, it requires commitment. We're not interested in people who join on a whim and quit when it gets hard. We're interested in yoga teachers who are serious about building a real business.

FEATURED IN AND TRUSTED BY:

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