Create and launch a profitable online yoga course like your dreams depend on it!
(spoiler: they do!)
JOIN THE WAITLIST TO LOCK IN A $500 DISCOUNT FOR WHEN THE ENROLMENT OPENS!
Create and launch a profitable online yoga course like your dreams depend on it! (spoiler: they do!)
JOIN THE WAITLIST TO LOCK IN A $500 DISCOUNT FOR WHEN THE ENROLMENT OPENS!
Create and
launch a
profitable
online yoga
course like your
dreams depend on it! (spoiler: they do!)
JOIN THE WAITLIST TO LOCK IN A $500 DISCOUNT FOR WHEN THE ENROLMENT OPENS!
You already know that teaching online holds the key to your success...
But you've hit a cross-roads and your entrepreneurial spirit tells you there's more to teaching online than a weekly Zoom schedule.
You know that now is the time to step up for the bigger vision in your life so that you can share your gifts and creativity with the world - and finally enjoy financial freedom and success!
You’re being called to show up as a leader in your community, to share your offerings in new, meaningful ways and to make your message much bigger than your fear.
Figuring out how to reach new students and transform people’s lives shouldn’t feel like a struggle - it should feel exciting!
You didn't start your yoga business to scroll through Instagram wondering "how did she do it?"
No, you started this because you want to make a bigger impact...
- but you're unsure of the first steps to take and you feel totally overwhelmed with the process, tech and tools to make it happen (and you know it's time to embrace it!).
- you've been "trying all the things" but you struggle to attract students to fill your offerings and you want a proven framework and the self-belief that you can do this online (even if your community is still small).
- you have big dreams and you know that the only way forward is to open up to receive expert support and you're finally ready to invest in your education, business and dreams (because those big dreams do depend on it!)
The future of yoga is online...
and people need yoga and your expertise more than ever!
Imagine how different it would feel to know how to...
- confidently go beyond your weekly class schedule and position yourself as the leader of a transformational program
- create a profitable online offering that your ideal students are lining up to join as soon as the doors open
- overcome your fears so that you can reach more people around the world and make more money
These teachers know how different it feels..
Claire launched her online course The Modern Yogi and made $6.5k - and she just had a $10k launch!
- Claire Eli, 2020 student
Over 400 people joined the free challenge Dagmar hosted to launch her online course - making $14k in sales!
- Dagmar Spremberg, 2020 student
Marylene tripled the size of her online community, launched courses online and grew to 6-figures within one year!
- Marylene Henry, 2018 student
There's no reason why you shouldn't be next!
The most comprehensive program for creating, launching and selling your online yoga course.
Open the door to a powerful group program that not only shows you exactly how to create and deliver your online yoga course like a pro - but how to get it into the hands of yoga students all over the world.
You'll learn...
- what it really takes to grow and nurture an engaged community who resonate with your message and you can call your own (hint: it's not spending hours a day on Instagram).
- how to validate and create an online yoga course that offers a transformation that your ideal students actually want and need (the confidence from knowing you have a winning idea makes this a completely different experience!)
- a proven launch method of strategies, content and timings to profitably launch your online yoga course to your community (and to finally bring consistent income into your business!)
You'll be supported to stay focused, motivated and on track with a step-by-step framework and a team of experienced coaches, so that you can start each day with intention and purpose.
- FRAMEWORK A proven, tried and tested framework to take you through each strategy step by step.
- COACHING
Expert guidance and coaching on the strategies you've been learning and implementing.
- ACCOUNTABILITY
An accountability partner and a like-minded community to stay focused, motivated & on-track.
Grow your community first!
Queen hosted a virtual summit to grow her email list
*update* Queen's Flow in Solidarity Summit had over 1000 attendees!
Shakethia Queen from DIGITAL YOGA ACADEMY on Vimeo.
Consider this the missing piece to actually make your yoga business work!
This program supports entrepreneurially driven yoga teachers, who are lacking clarity and feeling overwhelmed, through the process of bringing their yoga business online.
By the end of the program you will have...
- Finally cracked the code on how to attract a steady flow of new potential students and nurture those relationships using powerful strategies that elevate your business online
- Expertly recorded and edited your course content (even if you fear being on camera and are a total technophobe!)
- Developed high-converting irresistible offers that seamlessly transition your community into paying course students
- Discovered how to use Facebook ads, email marketing and social to amplify your launch activity
- Crafted a compelling course sales page, email sequence and sales activity to realise your course sales income goals and success
- Launched your online yoga course with confidence!
Above all, you'll show up for the bigger vision in your life to receive expert support and step into your power as a confident, visible and profitable yoga teacher.
Kaitlyn launched her first course and made $1.5k
See what's possible for you when you follow a proven framework
Meet your mentor and founder & CEO of Digital Yoga Academy
Hey yoga business owner, I'm Kelly!
It's time to move you from feeling stuck and overwhelmed to confident and ready to make a bigger impact!
I know how it feels to take the leap of faith from a monthly pay cheque to finding your feet as an entrepreneur.
Six years ago, I transitioned from a successful 15+ year marketing career to launch my retreat company Good Yoga Life. I've taught hundreds of classes and events in London and hosted 25 sold out retreats from Ibiza to Bali.
As the founder of Digital Yoga Academy, I've been leading the way in yoga business and marketing education since 2017, helping over 20k yoga teachers through online programs, coaching and resources.
I've turned my passion into a multiple six figure online business and I know that with the right strategies and mindset, you too can build a profitable online yoga business!
More specifically, you'll discover the formula to reach your online course sales goal - a formula that requires your hard work and action to achieve audience growth and launch success. This doesn't work unless you do - and I'll be there to support and guide you each step of the way!
"Kelly is one of the most inspiring teachers you will ever find!
With her support and incredible knowledge, we've welcomed hundreds of students into our online course over the last year.
What Kelly has taught us has been invaluable, it's hard work but you will definitely see the rewards.
We've created a massive impact in our community and we've generated a passive income - we never would have generated that amount of money had we not launched our online course. It's been life changing!"
Celest Pereira, Hypermobile Yogis.
What you get when you step inside...
- A COMPREHENSIVE SIX MONTH CURRICULUM
From boosting your community to confidently launching your newly created online yoga course with the right strategies, tools and systems to support you. You'll follow the same proven framework that's built a multiple six-figure online business and has given our students tangible profitable results.
Modules are released over the six-month period so that you can move through a proven step-by-step framework one lesson at a time.
(value $4000)
- COURSE WORKBOOKS, CHECKLISTS & RESOURCES
Embed your learning with lesson workbooks, journalling exercises, checklists and other resources to bring you real clarity and get you into action taking mode.
(value $2000)
- 24 WEEKLY HOT SEAT COACHING SESSIONS
Hot seat coaching sessions to dive a bit deeper, connect with other members and receive expert guidance, motivation and accountability. Sessions cover mindset, content, offerings, launching and selling.
Six of these sessions will be delivered by our guest coaches - more details below!
(value $12000)
- WEEKLY CHECK-IN
Share your progress and get personal business advice and support from the DYA community team in real time as you work through the program content.
(value $6000)
- TEN INCREDIBLE BONUSES (DETAILS BELOW!)
Access to supplementary online courses, resources and masterclasses.
(value $3440)
- PRIVATE FACEBOOK MEMBERS ONLY COMMUNITY
Find support, network and make friends with like-minded yoga teachers from all over the world who are on the exact same business journey as you!
(priceless)
- WEEKLY COMMUNITY VIRTUAL MEET-UPS
Meet up with other members in your timezone each week via Zoom to connect, share your experiences, collaborate, hatch plans and forge new friendships! We facilitate, you simply turn up!
(priceless)
- LIFETIME ACCESS TO MEMBERS ONLY ONLINE ACADEMY
An online members-only home where you can access the course content anytime, anywhere and watch all of the replays from our weekly coaching sessions. You have lifetime access to the program including updates!
(priceless)
- ACCOUNTABILITY PAIRING
Pairing with another incredible member so that together you can support each other to become profitable yoga teachers, hold one another accountable for taking action and make a new friend for life in the process!
(priceless)
Monthly support from guest coaches
Hannah Rose Cluley
Instagram strategies to grow and build trust
Hannah coaches wellness entrepreneurs on how to create impactful content on the platform on everyone's lips...Instagram!
Sessions will cover engagement essentials to ensure you are maximising the potential of the app. You'll also discover how to create content specific to the app to increase the discoverability of your brand and gain loyal followers who want to buy from you.
Christina Bernhard
Facebook Ads & Sales Funnels
Christina works with six figure coaches to scale their online business using Facebook and Instagram ads.
You'll get a deep insight into the powerful capabilities of ads, as well as strategies to reach new audiences and fill up your online challenges.
Christina will cover pixels, audiences, campaign set up and so much more. These sessions will build on the knowledge you will learn inside the program.
Mackenzie B. Fleming
Copywriting that converts
Mackenzie is a copywriting coach for six and seven figure coaches and she'll be supporting you to create copy that converts!
Sessions include copywriting fundamentals and how to turn your brand voice and story into your biggest assets.
You'll also receive the low-down on how to write sales page and email copy to nurture the relationships with your students and how to cut your copywriting time in half with copywriting outlines and formulas proven to covert in sales pages and emails.
The value of this program is priceless.
When you have a proven formula and a step-by-step framework to make money in your business, how much is that worth to you?
Everything you need is inside - comprehensive video lessons to teach you the strategies to transform your business, workbooks, templates and resources, six months of weekly live coaching and check-ins to answer your questions, support from a dedicated coaching team, mind-blowing bonuses and life-time access to an incredible entrepreneurial community.
You just need to turn up and do the work!
Our students have had life-changing results
Maria's first Chair Yoga course launch made $7k in sales - she totalled over $30k launch income in 2020!
- Maria Jones, 2019 student
Meegan's first course launch made $5k, on top of $1.5k she makes each month from her new membership.
- Meegan Bradley, 2020 student
Caroline welcomed 30 new students into her Yin Yoga online course which made her $21k in sales!
- Caroline Layzelle, 2019 student
"I joined the program as a brand new yogipreneur and had just left my job to take my yoga business full-time!"
Kelly's confidence, approachable teaching style, helpful assistance, and solid framework helped ease any nerves I had going into this. She practices what she preaches. She shows you it is possible as a yoga business owner.
I felt guided, cared for, seen and heard, not just by Kelly, but by her team, the program community, and my accountability partner.
I am still in the early stages of building my own community and business and I am confident in my ability to make it happen.
This program is one of Kelly's gifts to the world and I'm so grateful I made the choice to receive it!
Brittanie Calilan Tulabut
Rachel Beanland
"I am in a completely different place from six months ago, so THANK YOU!"
There’s been so many positives, I don’t know where to start! This program and the community has facilitated such a big shift in my mindset and belief in what I have to offer.
Without this program, I genuinely wouldn't have identified my ideal student, grown my community numbers, started sharing more online, launched my podcast, reached out to connections - the list goes on!
The step-by-step process has been so valuable, as it’s helped me to focus on what I can do right now but to also be positive about what I can aim for in the future.
The support and connection has provided an incredible experience .
10 Exclusive Bonuses
BONUS #1
5-FIGURE LAUNCH STRATEGIES WITH ALLIE VAN FOSSEN
(worth $197)
As the founder of The Journey Junkie, an online yoga business with a 80k strong community, Allie has created a business that's allowed her to buy a boat and sail around the Caribbean with her husband. Together, they're enjoying the financial and location-dependent freedom that teaching online offers.
Allie shares her success having had multiple five-figure launches. You'll learn how she's approached content, email marketing and launching to sell her online courses over and over again.
BONUS #2
THE 5K RETREAT
(worth $197)
Imagine bringing 5k into your business in a matter of weeks. Imagine waking up with sales notifications in your inbox.
This masterclass will lay out the foundations and the process for creating a virtual retreat and the launching and sales process to fill it with paying students.
You'll learn how to craft the offering with added value that makes it irresistible and how to launch it in a way that saying yes is the only option.
BONUS #3
DREAM PLANNING
(worth $197)
Let's put a plan together for those dreams of yours, shall we?! If there's no plan or schedule, well guess what? Your dreams can fade from reality.
And your dreams are here for a reason. You are here for a reason. And getting your online course out into the world... well, your dreams depend on it!
In this masterclass, you'll learn planning essentials and how to create a plan that will see you working towards your dreams with clarity and intention every single day.
BONUS #4
BUSINESS FINANCES 101
(worth $197)
Learn how to get your finances in order and forecast so that you have a clear picture of how you'll make money in your business and reach your financial goals.
You'll learn the fundamentals of financial management and you'll receive templates to use for your business too.
BONUS #5
MEMBERSHIP SUCCESS
(worth $197)
A behind the scenes look at how you can create a monthly membership in your yoga business.
Learn what it takes to build a membership that not only attracts your students but retains them for months to come.
BONUS #6
SOULFUL SALES
(worth $197)
Selling is sacred when it comes from the soul and reminding people how they can improve their health, mindset and change the quality of their life = SERVING!
Selling and serving aren't mutually exclusive and in this masterclass, you'll learn how to overcome objections, create converting sales copy and close with soul.
BONUS #7
THE TECH LAB
(worth $997)
A library of 20+ tech tutorials to show you exactly what you need to do to get all your systems up and running and integrated. Everything you need to know about Mailchimp, Convertkit, Teachable, Leadpages, Canva, iMovie and much more. Added to throughout the program.
BONUS #8
THE COACHING VAULT
(worth $997)
A video library of Q&A sessions. If you have a question, it's likely been asked before (check the question list and jump straight to the video for the answers!). Head to the Vault for hours of real-life scenarios for learning and inspiration!
BONUS #9
PASSION TO PROFITABLE YOGA NICHE
(worth $297)
Finally gain clarity on your ideal student so that you can create intentional content that builds authority in your niche. You'll discover how to solve people's problems by strategically combining your passions, expertise and experiences.
A real deep dive into niching.
BONUS #10
YOGA CHALLENGE LAUNCHPAD
(worth $297)
Discover how to choose the right topic and confidently craft a live challenge that takes your audience day. by day through a journey towards the outcome they're looking for right now in their lives.
You'll discover how to seamlessly transition your audience into your paid offering, whether that's a workshop, a virtual retreat or an online course.
Grow your business to six-figures!
Marylene tripled her community and grew to six-figures in 2020
Claire started from scratch. Her first launch made $6.5k and her most recent, $10k!
Her biggest lesson? Your messaging is everything...
Let’s take a look at what you’ll learn in each of the eight modules:
GET INTO ALIGNMENT
> Break through limiting beliefs to step into the success mindset
> Find clarity on your niche and ideal student
> Create magnetising messaging and branding that deeply resonates
MARKETING FOUNDATIONS
> Increase your visibility and gain the confidence to consistently show up
> Create and share value-packed content to attract your ideal students
> Get traffic to your website and build your email list
GROW & NURTURE YOUR COMMUNITY
> Fill your first online yoga challenge with ideal students
> Build trust and connection on social media
> Extend your reach through aligned partnerships and discover how to confidently secure them
PLAN YOUR ONLINE COURSE
> Discover your most profitable online yoga course idea and how to validate
> Create the outline of your course content and craft an offering your ideal students will love
> Learn how to price your course and set income goals
SET UP & CREATE YOUR COURSE
> Create a course creation schedule to help you create whilst you launch
> Professionally record and edit your course even on budget
> Create your sales page with copy and that converts viewers into paying students
GROW & PRIME YOUR AUDIENCE
> Pre-launch your course and educate your audience before you sell
> Host a free challenge to qualify ideal students
> Nurture ideal students inside your new Facebook group
> Use Facebook ads to attract ideal students into your sales funnel
PROMOTE & LAUNCH YOUR COURSE
> Creating email sequence launch copy that converts (use magic formula & swipe files)
> Boost sales with an online webinar
> Share launch content to create hype
> Effortlessly sell your course with confidence and soul
BOOST STUDENT SUCCESS
> Welcome your new students with an on-boarding email sequence
> Offer a private members-only Facebook group
> Collect student feedback to make improvements for your next launch
> Reflect and celebrate because you are awesome!
Our students share their experience working with Kelly...
"I feel most supported just by the presence of everyone here and of course especially from Kelly."
I was part of other programs and there was so much judgement and shaming. Here there is no judgement. I feel I can be myself and we support each other. Thank you!
I never would have created my brand or started creating content and enjoy the simplicity of content repurposing. I wouldn’t have run an online challenge.
Mostly, I wouldn’t be putting together an online course - it was always on my mind but procrastination was holding me back big time.
Thanks for making me SHOW UP! I’m taking small steps but I’m moving forward more than ever before ❤️
Patricia Creola
Jennifer Wilkinson
"I want to thank you for everything, big and small...
For your wisdom, your energy, and your personal feedback during this course.
You are a light and I am so grateful to you for your teachings and support.
I have made wonderful strides during the last six months and feel that the path is laid before me.
I've been slow to action as I juggle life, work and motherhood - but my plan is to stick with it and show up.
You are brilliant and I am so grateful."
Our students have had life-changing results
Jessica hosted her first ever online challenge and made $2k in workshop sales.
- Jessica Van Valkenburgh, 2020 student
Sasha launched her Anxiety Detox program, gaining 17 students and $9k in sales!
- Sasha Marins, 2018 student
Stacey's membership attracted 30 new students and $1k+ in monthly income!
- Stacey Stufflebeam, 2020 student
Hear from the students in our program...
FREQUENTLY ASKED QUESTIONS
We've got A's for your Q's
How long is the course?
You'll get access to six months of weekly coaching support but you actually have lifetime access to the content and the awesome community!
How do I know it's for me?
If you're ready to move beyond a weekly class schedule and you're committed and ready to do the work to create a business asset you can sell again and again, this program is for you.
How many hours do I need to invest?
An hour a day will give you more than enough time to watch the video lessons, go through the workbooks and join the live sessions. Whatever you commit to on top of that will have a direct impact on your success!
Do you help with the tech?
Yes! You get access to a Tech Lab packed with tutorials that walk you through step-by-step how to integrate all of the new systems you'll be using.
What if I've only just started teaching?
The question to really ask yourself is this - how committed am I to learning how to build my yoga business the right way? The first part of the program focuses on building the foundations and growing your community. Some teachers will already have a community and be a few steps ahead and that's ok, it's not a competition!
What format is the content?
There's video lessons, screen recordings, workbooks and live sessions.
Do you offer any refunds?
This program is only for you if you are serious about getting results. The program works if you do, so let's not waste anyone's time - if you're in, you're 100% in! Commit to showing up and doing the work. For that reason, there are no refunds. Once you're inside, you'll see why.
How does the Hot Seat Coaching Sessions work ?
Sessions focus on a specific topic each week. You'll have the opportunity to request a "hot seat" to receive support during the session related to the topic.
How long do I have access for?
The Profitable Yoga Teacher program won’t always be offered at this price and will continually be revamped with new strategies, info, and advice. You will stay inside as a lifetime students and you won't have to pay extra for those updates.
What if I have other commitments and can't stay on track?
We have a golden rule in this program - "falling behind" is not something we buy into. You are going at your pace and having support and accountability will move you forward, as long as you're committed to your success.
Plus, you have lifetime access to all of the content and the community.
What results can I expect?
Results come in many shapes and forms and ultimately are dependant on you!
As a student you can expect to grow your community, create online offerings such as a course and launch those online offerings.
You'll learn a lot about yourself, you'll learn what it really means to be a business owner and if you do the work and follow the steps, you will create an online asset you can sell again and again.
Our students have seen financial results from $1k up to six figures. They've upgraded their mindsets and they've become business owners with a plan!
Can I really do this?
Your financial goal is available to you right now — even if you can't see the way there yet. This program is the shortcut. Being ready is a choice you make yourself. It's not gifted by someone else. You have to choose. Stay stuck or choose to invest in yourself and your business. The choice is yours!
Can I not just do this on my own?
Whatever you've been doing up until now, has got you to where you are. Where do you want to go from here and will the strategies you've been using get you the results you want?
Receiving the right support from experts who have walked this path with proven results, will always be the fastest and easiest route.
You've likely spent thousands on your teacher trainings, now is your chance to make teaching yoga and your business actually work.
Can I really make money?
Yes. If you do the work, that is. This program doesn't promise that you will make a specific amount of money. That's dependant on where you are in your journey and how committed you actually are to following the steps and implementing the strategies.
Do the work and you will see results. Claire started from scratch in 2020 and made $6.5k on her first launch. Marylene joined the program in 2018 with an existing community which in 2020 she took online, tripled it's size and made six figures.
Be committed to the journey, show up, do the work and the rest will follow.
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