A transformational six month group coaching program that teaches you proven strategies to grow your community and create and launch a profitable online yoga course like your dreams depend on it! (spoiler: they do!)
PROGRAM STARTS 1 SEPT 2020 WITH:
and a team of expert coaches!
The most comprehensive program for creating, launching and selling your online yoga course
Open the door to a powerful group program that not only shows you exactly how to create and deliver your online yoga course like a pro - but how to get it into the hands of yoga students all over the world.
By the end of this six month program, you will have:
- Nailed down your niche and message so that you can finally attract ideal students into your community (even if you're starting with zero)
- Finally cracked the code on how to attract a steady flow of new potential students and nurture those relationships using powerful strategies that elevate your business online
- Chosen and, more importantly, validated your course topic to make sure your community are lining up for it as soon as it's ready
- Expertly recorded and edited your course content (even if you fear being on camera and are a total technophobe!)
- Developed a high-converting online challenge experience and an irresistible offer that seamlessly transitions your community into paying course students
- Discovered how to use Facebook ads, email marketing and social to amplify your launch activity
- Crafted a compelling course sales page, email sequence and sales activity to realise your course sales income goals and success
- Launched your online yoga course with confidence!
Above all, you'll show up for the bigger vision in your life to receive expert support and step into your power as a confident, visible and profitable yoga teacher.
All you need is an entrepreneurial spirit...
You know in your heart that being online holds the key to your success.
But perhaps you've hit a cross-roads and you know that now is the time to step up and show up for the bigger vision in your life that allows you to share your gifts and creativity with the world!
...and enjoy the financial freedom and flexibility that comes with it.
You can have more confidence and self belief to step into the shoes of...
The Profitable Yoga Teacher program supports entrepreneurial and driven yoga teachers through the process of bringing their yoga business online.
In six months, you'll learn...
- what it really takes to grow and nurture a community who resonate with your message and you can call your own (hint: it's not spending hours a day on Instagram).
- how to validate and create an online yoga course that offers a transformation that your ideal students actually want and need (the confidence from knowing you have a winning idea makes this a completely different experience!)
- a proven launch method of strategies, content and timings to profitably launch your online yoga course to a community of ideal students who are lining up and waiting for the doors to open (and if you hit your course creation and audience growth goals, making your first $10k!)
You'll be supported to stay focused, motivated and on track with a step-by-step framework and a team of experienced coaches, so that you can start each day with intention and purpose.
- FRAMEWORK A proven, tried and tested framework to take you through each strategy step by step.
- COACHING
Expert guidance and coaching on the strategies you've been learning and implementing.
- ACCOUNTABILITY
An accountability partner and a like-minded community to stay focused, motivated & on-track.
This program is for you if...
- You want to make a bigger impact but you're unsure of the first steps to take and you feel totally overwhelmed with the process, tech and tools to make it happen (but you know it's time to embrace it!).
- You've been "trying all the things" but you struggle to attract students to fill your offerings and you want a proven framework and the self-belief that you can do this online (even if your community is still small).
- You have big dreams and you know that the only way forward is to open up to receive expert support and you're finally ready to invest in your education, business and dreams (because those big dreams do depend on it!)
Let's take a look inside the modules...
Powerful video lessons that teach you how to implement the strategies and tactics that you need to grow your community and create and launch your online yoga course.
The modules and lessons are released throughout the six months to curb overwhelm, keep you on track and allow time for learning, implementation and real results together as a group.
The live weekly Q&A's and monthly coaching sessions are focused on the strategies you've been working on for extra support and accountability.
Meet your head coach...
Hey Yoga Teacher, I'm Kelly McHugh!
It's time to move you from feeling stuck and overwhelmed to confident and ready to make a bigger impact! I know how it feels to take the leap of faith from a monthly pay cheque to finding your own feet as an entrepreneur.
Five years ago, I transitioned from a successful 15+ year marketing career to launch my retreat company Good Yoga Life. I've taught hundreds of classes and events in London and hosted 25 sold out retreats from Ibiza to Bali.
As the founder of Digital Yoga Academy, I've been leading the way in yoga business and marketing education since 2017, helping over 15k yoga teachers through online programs, coaching and resources.
I know that with the right strategies and a step-by-step framework, you too can build a business that provides more income, freedom and success!
Teaching online is how I've built a six-figure business with multiple $50k+ program launches using strategies I teach inside The Profitable Yoga Teacher.
More specifically, you'll discover the formula to generate your first $10k in online course sales - a formula that requires your hard work to achieve your audience growth and course creation goals. This doesn't work unless you do - and I'll be there to support and guide you to success!
Meet your program coaching & support team...
CHRISTINA MILLER
Content | Pinterest | Systems
HANNAH CLULEY
Instagram | Sales | Content
KIMBERLEY HATHERALL
Partnerships | LinkedIn | Management
More coaches and support will be announced soon!
Kelly is one of the most inspiring teachers you will ever find!
With her support and incredible knowledge, we've welcomed hundreds of students into our online course over the last year. What Kelly has taught us has been invaluable, it's hard work but you will definitely see the rewards. We've created a massive impact in our community and we've generated a passive revenue - we never would have generated that amount of money, had we not launched our online course. It's been life changing!
Celest Pereira, Hypermobile Yogis.
Are you READY to bring your entrepreneurial spirit alive and to transform your yoga teaching career and your life?
- READY to craft an authentic online offering that’s aligned with your purpose and magnetises your dream students (so that finding your people is no longer a struggle).
- READY to attain clarity and start confidently and consistently marketing your online course with a step-by-step plan (free from overwhelm).
- READY to break through your fears and become truly visible online and respected as the go-to expert in your niche (that your people want to work with!).
What you get when you step inside...
- A SIX MONTH PROGRAM CURRICULUM
From nailing the business foundations to confidently launching your newly created online yoga course with the right strategies, tools and systems in place, this program follows the same proven, tried and tested framework that's built a six-figure yoga business in less than three years.
- 8 MODULES OF EXPERT VIDEO TRAININGS
Move through the program and strategies one step at a time with the content released over the six month period to kerb overwhelm and keep you on-track. Videos incorporate face to camera, slide presentations and screen capture demonstrations teaching you the 'how' as well as the 'what'.
- COURSE WORKBOOKS, CHECKLISTS & RESOURCES
You'll get exactly what you need to boost your motivation and get you into action taking mode.
- SIX x MONTHLY LIVE GROUP COACHING SESSIONS
Monthly Group Coaching Sessions to dive a bit deeper, connect with other members and receive expert guidance, motivation and accountability.
- 26 x WEEKLY LIVE Q&A SESSIONS
Keep the momentum flowing! Share your progress, ask your questions and get personal business advice in real time as you work through the program content.
- PRIVATE FACEBOOK MEMBERS ONLY COMMUNITY
Find support, network and make friends with like-minded yoga teachers from all over the world who are on the exact same business journey as you - with unlimited support from the DYA team of coaches!
- SECURE MEMBERS ONLY PROGRAM PORTAL TO ACCESS ALL CONTENT
An online members-only home where you can access the course content anytime, anywhere and join live monthly coaching sessions.
- ACCOUNTABILITY PAIRING
Pairing with another incredible member so that together you can support each other to become profitable yoga teachers, hold one another accountable for taking action and make a new friend in the process!
The total value of this program with 20+ hours of recorded video lessons, the strategies that you'll learn to transform your business, the workbooks and resources, the live coaching and weekly live Q&A's with Kelly (a marketing expert with over 15 yrs experience and the founder of two profitable yoga businesses), the support from her dedicated team and the incredible like-minded entrepreneurial community you'll be part of is...
valued over $5,000 (at least!)
Some might say it's priceless!
Plus 10 exclusive bonuses...
BONUS #1: Guest Expert Training with Allie Van Fossen
5-FIGURE LAUNCH STRATEGIES
(worth $297)
As the founder of The Journey Junkie, an online yoga business with a 80k strong community, Allie has created a business that's allowed her to buy a boat and sail around the Caribbean with her husband. Together, they're enjoying the financial and location-dependent freedom that teaching online offers.
Allie will share her success having had multiple five-figure launches. You'll learn how she's approached content, email marketing and launching to sell her online courses over and over again.
BONUS #2: The 5k Masterclass
THE 5K MASTERCLASS
(worth $297)
Imagine bringing in 5k into your business in a matter of weeks. Imagine waking up in the morning with sales in your inbox. Imagine creating an online container to support and offer transformation that your community need right now.
This masterclass will lay out the foundations and the process for creating a 7-day virtual retreat and the launching and sales process to fill it with paying students. You'll learn how to craft the offering with perceived value that's through the roof and how to launch it in a way that saying yes is the only option.
BONUS #3: Dream Planning Masterclass
DREAM PLANNING MASTERCLASS
(worth $297)
Let's put a plan together for those dreams of yours, shall we?! If there's no plan and schedule, well guess what? Those dreams take longer or even fade from reality.
And your dreams are here for a reason. You are here for a reason. Getting your online course out into the world... well, your dreams depend on it!
In this masterclass, you'll learn planning essentials and how to create a plan that will see you working towards your dreams with intention every single day!
BONUS #4: Tech Lab [worth $997]
A library of 20+ tech tutorials to show you exactly what you need to do to get all your systems up and running and integrated. Everything you need to know about Mailchimp, Convertkit, Teachable, Leadpages, Canva, iMovie and much more.
BONUS #5: Biz Finances Live Masterclass [worth $297]
Learn how to get your finances in order and forecast so that you have a clear picture of how you'll make money in your business and reach your financial goals.
You'll learn the fundamentals of financial management and you'll templates to use too.
BONUS #6: Online Yogi Self-Study Program [$397]
Access to ONLINE YOGI, a self-study course to launch your online classes and fill them with paying students.
Set up your live stream, lighting and audio equipment to create a welcoming virtual classroom experience for your students. Integrate the booking and communication systems to seamlessly on-board your students and effortlessly prepare them for your class.
BONUS #7: Membership Success Live Masterclass [$297]
A behind the scenes look at how you can create a monthly membership in your yoga business.
Learn what it takes to build a membership that not only attracts your students but retains them for months to come.
BONUS #8: Soulful Sales Live Masterclass [$297]
Selling is sacred when it comes from the soul and reminding people how they can improve their health, mindset and change the quality of their life = SERVING!
Selling and serving aren't mutually exclusive and in this masterclass, you'll learn how to overcome objections, create converting sales copy and close with soul.
BONUS #9: Podcast Success Training [$197]
Podcasting is a really effective way to intimately connect with your audience, as well as reach an audience you would never normally have access to.
This training will help you to be more efficient and productive in your podcasting journey whether you're already on it or you're thinking about starting a podcast sometime soon.
BONUS #10: Retreat Planning & Launching Training [$197]
Learn how to craft the experience, plan logistics and crunch the numbers before creating and launching your marketing plan to fill your retreat.
A must have for any yoga teacher who wants to offer retreats and are not sure where to start!
Kelly has sold out 25 yoga retreats since 2016.
Total value of all ten bonuses is $3570 and you get all of these bonuses for free
Your Investment
Six month group coaching program (valued over $5,000)
Bonuses (valued over $3,500)
Want to get deeper into what's inside the program?
PHASE ONE: BUILD THE FOUNDATIONS
We fuse together the inner work (mindset) and the online business essentials to create a solid foundation for sustained growth.
MODULE 1: Get into Alignment
MODULE 2: The Foundations of a Profitable Online Yoga Business
> Break through limiting beliefs and step into the success mindset
> Discover how to combine your passions and skills to create an authentic and purposeful online offering
> Find clarity on your ideal student and discover how to create magnetising messaging and branding that deeply resonates
> Learn how to get eyes on your website and turn them into paying course students
> Discover how to increase your visibility online and gain the confidence to consistently show up
> Learn how to easily create and share consistent value-packed content to attract your ideal students
> Email marketing essentials covering opt in forms, welcome sequences and newsletter success
Want to get deeper into what's inside the program?
PHASE ONE: BUILD THE FOUNDATIONS
We fuse together the inner work (mindset) and the online business essentials to create a solid foundation for sustained growth.
MODULE 1: Get into Alignment
> Break through limiting beliefs and step into the success mindset
> Discover how to combine your passions and skills to create an authentic and purposeful online offering
> Find clarity on your ideal student and discover how to create magnetising messaging and branding that deeply resonates
MODULE 2: The Foundations of a Profitable Online Yoga Business
> Learn how to get eyes on your website and turn them into paying course students
> Discover how to increase your visibility online and gain the confidence to consistently show up
> Learn how to easily create and share consistent value-packed content to attract your ideal students
> Email marketing essentials covering opt in forms, welcome sequences and newsletter success
PHASE TWO: BOOST, PLAN & CREATE WITH PURPOSE
Discover strategies to boost your mailing list as you plan and create your course.
MODULE 3: Email List Booster
MODULE 4: Plan Your Online Course
> Learn how to move website visitors on to your email list using content upgrades
> Discover how to turn your content upgrades into a fully functioning high-value resource library
> Understand the importance of partnerships and create an action plan to confidently secure collaborations to extend your reach
> Amazing strategies and tools to discover your most profitable online yoga course idea
> Learn strategies to validate your idea with your ideal students
> Create the outline of your course content and craft an offering your ideal students will love
> Learn how to price your course and set your course income goals
MODULE 5: Set Up & Create Your Course
> Create a course content creation plan and schedule so that you can take action now and continue creating until you launch
> Learn how to record and edit your course and the equipment available for every budget
> Set up your online school and create and build a sales page with copy and a format that converts viewers into paying students
> Create a welcome email sequence for your new course students and integrate all the tech ready for your launch
PHASE TWO: BOOST, PLAN & CREATE WITH PURPOSE
Discover strategies to boost your mailing list as you plan and create your course.
MODULE 3: Email List Booster
> Learn how to move website visitors on to your email list using content upgrades
> Discover how to turn your content upgrades into a fully functioning high-value resource library
> Discover how to build your network & create collaborations to increase your reach
MODULE 4: Plan Your Online Course
> Amazing strategies and tools to discover your most profitable online yoga course idea
> Learn strategies to validate your idea with your ideal students
> Create the outline of your course content and craft an offering your ideal students will love
> Learn how to price your course and set your course income goals
MODULE 5: Set Up & Create Your Course
> Create a course content creation plan and schedule so that you can take action now and continue creating until launch
> Learn how to record and edit your course and the equipment available for every budget
> Set up your online school in Teachable and create and build a sales page that converts
> Create a welcome email sequence for your course students and integrate all the tech ready for your launch
PHASE THREE: PRIME, LAUNCH & LEARN
Get your audience ready for your course, launch with clarity and confidence and gather data and feedback for future launches.
MODULE 6: Grow and Prime Your Audience
MODULE 7: Promote and Sell Your Online Course
> Discover, plan and implement strategies to pre-launch your course and educate your audience before you sell
> Create and launch a free challenge to attract the perfect students for your course before you sell
> Open a Facebook group and learn how to nurture your ideal students on the lead up to your launch
> Discover how to use Facebook ads to attract ideal students into your sales funnel
> Create and schedule your course launch email sequence using the magic formula and copy swipe files
> Set up and host an online webinar to boost your sales
> Create and schedule content during the launch period to create hype
> Learn soulful sales techniques so that converting your community to paying course students feels effortless
MODULE 8: Boost Student Success
> Create an email sequence for your new members to welcome students on to the course
> Set up and launch a private members-only Facebook group
> Ask your students for feedback so that you can improve the process and material for the next launch
> Gather testimonials from your students to help you to promote your next launch
> Reflect and celebrate because you are awesome!
PHASE THREE: PRIME, LAUNCH & LEARN
Get your audience ready for your course, launch with clarity and confidence and gather data and feedback for future launches.
MODULE 6: Grow and Prime Your Audience
> Discover, plan and implement strategies to pre-launch your course and educate your audience before you sell
> Create and launch your course freebie to attract the perfect students for your course before you sell
> Open a Facebook group and learn how to nurture your ideal students on the lead up to your launch
> Discover how to use Facebook ads to attract ideal students into your sales funnel
MODULE 7: Promote and Sell Your Online Course
> Create and schedule your course launch email sequence using the magic formula and copy swipe files
> Set up and host an online webinar to boost your sales
> Create and schedule content during the launch period to create hype
> Learn soulful sales techniques so that converting your community to paying course students feels effortless
MODULE 8: Boost Student Success
> Create an email sequence for your new members to welcome students on to the course
> Set up and launch a private members-only Facebook group
> Ask your students for feedback so that you can improve the process and material for the next launch
> Gather testimonials from your students to help you to promote your next launch
> Reflect and celebrate because you are awesome!
Your Investment
Six month group coaching program (valued over $5,000)
Bonuses (valued over $3,500)
Hear from the students in our program...
Sumitra from DIGITAL YOGA ACADEMY on Vimeo.
"It's opened me up to what's possible...
Like building a strategy, creating content, growing my email list and being more visible.
I never thought I could do this and now it’s running! I now actually get people on my website and I’m using social media much more confidently and I'm getting ready to launch my first online course.
All because I now have a plan and the right mindset to make it happen!"
RITA, FOUNDER OF RITA COX YOGA, UK
"I've 4x my income!
Working with Kelly helped me to fine tune my message and my online offering which means I now have dedicated and loyal students.
I'm confidently trying new things to test and validate my ideas, which has had amazing results and helped me to understand more about my community and what they want from me. This has resulted in more sales!
My business is growing much quicker than I could have imagined".
BRIDGET, FOUNDER OF ZEN YOGA WITH BRIDGET, UK
"It taught me so much I didn’t know!
The easy step-by-step lessons, coaching support from Kelly and the online community gave me the confidence to launch my first online program.
My email list has grown by 80%, Instagram by 30% and private Facebook group 45%.
The best part is helping my students around the world to boost their confidence and tap into their own power. I’m actually making a difference".
JO, FOUNDER OF BAD JUJU YOGA, UK
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