Discover your yoga niche and expand your income.
A human-centered approach to niching that helps you clarify who you serve and attract students who are ready to buy.
Discover your niche. Expand your income.
A human-centered approach to niching that helps you clarify who you serve and attract students who are ready to buy.
Inside this mini course, you'll learn how to:
✓ Discover your yoga niche without feeling boxed in or restricted
✓ Use your story and lived experience to attract ideal students
✓ Create messaging that feels authentic and emotionally resonant
✓ Craft your clear "I help" statement that connects you to your ideal students
✓ Test and refine your niche as you and your business evolve
Niching doesn’t have to feel restrictive, confusing, or forced.
You've heard that you need a niche to "stand out', but most of the advice out there makes it feel confusing, restrictive or disconnected from who you are.
Should you pick one type of student?
Should you focus on one style of yoga?
What if you change your mind or evolve later?
This mini-course takes the pressure off and guides you through an approach to niching that feels aligned, flexible and completely authentic to you.
Our students have been getting instant results
An on-demand mini course that helps you to uncover your unique niche without feeling boxed in.
You’ll learn how to use your story, energy and lived experience to create messaging that feels authentic, emotionally resonant and magnetic to the right students.
Because when your niche is rooted in who you are, clarity and income flow naturally.
Here's what's included:
Part 1: The Human-Centered Niche Method™ (Masterclass)
Normally $147 | Today: Included
Complete training on finding your niche without feeling boxed in.
Discover who you're energetically drawn to serve and how to communicate with depth and authenticity.
Part 2: Your Story as the Strategy + Messaging that moves people (Masterclass)
Normally $147 | Today: Included
Complete training on mapping your transformation story, unlocking your unique authority, and crafting messaging that resonates on a soul level.
You'll create your "I help" statement and learn to test your message in real time.
Bonus: Workbook & Guided Resources
Normally $127 | Today: Included
Workbooks and guided reflection exercises to help you put everything into action. Map your transformation, uncover your niche through the Identity Magnet Map™ and craft messaging that feels aligned. Includes journaling prompts, templates and real-world examples.
Bonus: Lifetime AI Mentor Access
Normally $197 | Today: Included
Your on-demand AI coach that walks you step-by-step through the Human-Centered Niche Method™. Get help clarifying who you serve, mapping your transformation story, and crafting your "I help" statement with authenticity and confidence.
Total Value: $618
Regular Price: $297
TODAY: $27
THE BONUSES!
Unlock two additional live courses coming soon (each valued at $333).
Riches in the Niches - Nail Your Niche Mindset to Unlock Your Income ($333)
This course will help you break free from limiting beliefs and embrace the power of niching.
You’ll gain clarity on who you want to serve, how you want to help them, and why niching is crucial for growing your online yoga business.
Profitable Offers - Turn Your Ideas into Irresistible Sellable Masterpieces ($333)
Learn how to turn your ideas into offerings your audience can’t wait to buy.
This course shows you how to avoid common mistakes, overcome procrastination, and use a proven framework to confidently create and launch irresistible courses and offerings.
For entrepreneurial yoga teachers who...
✔ Yet to decide on a yoga niche
✔ Afraid of picking the wrong niche
✔ Feel too broad or generic
✔ Struggle to describe what you do
✔ Don't want to feel boxed in
✔ Have multiple passions
✔ Keep changing your message
✔ Sound like every other yoga teacher
✔ Want to attract ready-to-buy students
✔ Tired of working with the wrong students
✔ Want messaging that feels authentic
✔ Are multi-passionate and evolving in your teaching style
✔ Want to use your yoga journey strategically
✔ Crave clarity without restriction
✔ Believe your past is your power
Digital Yoga Academy is your go-to business and marketing resource
... if you want to gain clarity on how to build a sustainable and profitable online yoga business with offerings that sell.
Kelly is a powerhouse yoga business coach.
She's 100% focused on supporting yoga teachers who want to transition their teaching online and have an outstanding work-life balance, grow an engaged community and be profitable.
Brett Larkin, Uplifted.
THE BONUSES!
Unlock two additional live courses coming soon (each valued at $333).
Riches in the Niches - Nail Your Niche Mindset to Unlock Your Income ($333)
This course will help you break free from limiting beliefs and embrace the power of niching.
You’ll gain clarity on who you want to serve, how you want to help them, and why niching is crucial for growing your online yoga business.
Live in May 2025
Profitable Offers - Turn Your Ideas into Irresistible Sellable Masterpieces ($333)
Learn how to turn your ideas into offerings your audience can’t wait to buy.
This course shows you how to avoid common mistakes, overcome procrastination, and use a proven framework to confidently create and launch irresistible courses and offerings.
Live in June 2025
A ground-breaking approach to niching...
Most niching advice forces you into a demographic box.
Riches in the Niches teaches you something different.
You'll learn how to use your story, energy and lived experience to create messaging that feels authentic, emotionally resonant and magnetic to the right students.
When your niche is rooted in who you are, clarity and income flow naturally.
You don't need to pick one demographic and stick to it forever or sound like everyone else online.
You do need to understand the people you're meant to serve and have the courage to share your story so they recognise themselves in it.
That's what Riches in the Niches helps you do.
Regular Price: $297
TODAY: $27
Hey! I'm Kelly, the founder of Digital Yoga Academy.
I know you’re here because you crave more freedom, time, joy, and abundance and I get it, because ten years ago when I graduated from my first YTT, I was exactly where you are now.
With the right strategies and a step-by-step framework, you too can build an online yoga business that provides you with more income, freedom and success.
Digital Yoga Academy has been leading the way in yoga business and marketing education since 2017, helping over 20k yoga teachers to step out of their limitations to become confident business owners.
Understanding marketing and how to sell your offerings online is key, so stay with us to learn how to confidently turn your professional expertise into a profitable and scalable online yoga business.
FAQs
How do I know if Riches in the Niches is for me?
If you’ve been second-guessing your audience, struggling to describe what you do, or resisting the idea of narrowing down, this course is for you. You’ll leave with clarity that feels freeing, not limiting.
What if I’m multi-passionate?
Perfect! This method was made for multi-passionate humans. You’ll learn how to connect your interests under one message that evolves as you do.
I’m new to teaching. Should I wait?
No need. Clarifying your niche early helps you attract the right students from the start and build a foundation for future offers.
What results can I expect?
You’ll walk away with a clear niche, a refined “I help” statement, and confidence to communicate what you do in a way that feels true and compelling.
Refund policy?
As an online course with instant access, no refunds are provided. This ensures full commitment to your growth and honours the energetic exchange.
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